Monthly Archives: November 2015

Value-added with Backyard Buddy

You’ve heard this sales cliché before…you get what you pay for.  And that’s how we roll at Backyard Buddy.  When you purchase one of our lifts, you get your money’s worth and more.  In everything we do; from research and development to design through delivery, adding value is our highest priority.

There are countless companies out there producing poor quality lifts, less expensive than ours.  But we refuse to lower our design and safety standards.  Sure, some people may choose to walk away from our lifts because they cost more than those of our competitors; but they are also walking away from VALUE, which is more difficult to measure – worth, excellence, usefulness, etc.  We are selling value; we don’t rely solely on price.

Here’s a story you may have heard (http://everydayriches.typepad.com/blog/2008/01/six-dollar-hair.html); in fact, there was a commercial centered around this, as well.  A local, established barber shop offered $10 haircuts.  A new, national chain came to town offering $6 cuts.  The local barber started to lose business to those going in for the cheap cut.  Soon, the problem was remedied with a simple sign, “we fix $6 haircuts.”

We see this very thing happen in our industry because we get new business this way. Individuals have purchased a cheaper lift, only to have it fail.  Those companies churning out “$6” lifts focus solely on price and take the quality out.  Their customers eventually call us and get the added-value “$10” lift.

If you look back at our blogs or know anything about Backyard Buddy, you understand that we use the highest quality, American-made materials and supplies.  Yes, there are cheaper auto lifts on the market; but if you take the time to research our company, you’ll understand why you should pay a little more for one of our auto lifts.  Let us prove it – you get what you pay for.

Veteran’s Day

Backyard Buddy was started by a Vietnam veteran and Marine who served his country with distinction. He was proud to be a veteran when it seemed that many people would rather not be reminded that there were Americans fighting and dying in Southeast Asia. We’re loudly and proudly American, and never miss an opportunity to point out that we make American-made products with American workers.

This November, as Veteran’s Day approaches, we’d like to take a moment to thank those who have made America, our lives, our work, our freedoms, and even our company possible: the men and women who have served our country in the armed forces.

Thankfully, our veterans are now treated as heroes. They receive ovations in airports. They get front row seats at football games. They have a hard time paying for a drink in most bars. As wonderful as it is to see our veterans given this respect, we need to understand that this is not why they joined up, and this is not why they fought.

Our veterans – whether a 90 year-old who fought in the Philippine Sea in 1944, his son who fought in Khe Sanh in 1968, or his granddaughter who fought in Kandahar in 2001 – served because they thought it was the right thing to do. They served to protect our freedoms. They served to protect their families. They served because someone attacked America and it pissed them off. They served to make sure that their children, and our children, will continue to live in a free world where they are rewarded for what they do, not who they are.

The funny thing is, despite the importance of their task and the often-impossible odds they faced to do it, if you ask any of these veterans if they are heroes, they’ll all say no. They’ll tell you the guy who didn’t make it back is the real hero, or that the medic who came and got them in a firefight is the real hero, or that the pilot who took out a dug-in enemy that had them pinned down is the real hero.

But there’s one thing we hope that every veteran realizes. Everyone who they call a hero in their story is telling a different version of that story where the “other guy” is the hero.

This year, and every year, let’s remember the men and women who are heroes to everyone but themselves. Without these veterans, who committed their blood, sweat, tears, and even their lives, to America, we wouldn’t have so much of what we have.

All of us at Backyard Buddy give a loud OORAH! (remember, our boss is a Marine) to all of those who served, and want them to know that we don’t just remember them on November 11th, but that they are in our thoughts and prayers every day.