You’ve heard this sales cliché before…you get what you pay for. And that’s how we roll at Backyard Buddy. When you purchase one of our lifts, you get your money’s worth and more. In everything we do; from research and development to design through delivery, adding value is our highest priority.
There are countless companies out there producing poor quality lifts, less expensive than ours. But we refuse to lower our design and safety standards. Sure, some people may choose to walk away from our lifts because they cost more than those of our competitors; but they are also walking away from VALUE, which is more difficult to measure – worth, excellence, usefulness, etc. We are selling value; we don’t rely solely on price.
Here’s a story you may have heard (http://everydayriches.typepad.com/blog/2008/01/six-dollar-hair.html); in fact, there was a commercial centered around this, as well. A local, established barber shop offered $10 haircuts. A new, national chain came to town offering $6 cuts. The local barber started to lose business to those going in for the cheap cut. Soon, the problem was remedied with a simple sign, “we fix $6 haircuts.”
We see this very thing happen in our industry because we get new business this way. Individuals have purchased a cheaper lift, only to have it fail. Those companies churning out “$6” lifts focus solely on price and take the quality out. Their customers eventually call us and get the added-value “$10” lift.
If you look back at our blogs or know anything about Backyard Buddy, you understand that we use the highest quality, American-made materials and supplies. Yes, there are cheaper auto lifts on the market; but if you take the time to research our company, you’ll understand why you should pay a little more for one of our auto lifts. Let us prove it – you get what you pay for.