Backyard Buddy as a small business
Looking around our factory floor and seeing the intricate dance of workers and machines, you may find it hard to think of Backyard Buddy as a small business, but on a global scale — and compared to some of our foreign competitors — we definitely are.
We don’t say this as something we’re in a hurry to change.
Small businesses, which for our sector is those with fewer than 1,500 employees, are one of the largest drivers of the American economy. The economic recovery since 2009 has been almost completely reliant on small businesses, including people who are self-employed. According to the U.S. Small Business Association, businesses like Backyard Buddy, with less than 500 employees, were responsible for 74% of the jobs created since our economic recovery began in 2009.
Unfortunately, you’d never know this unless you dig deep into the media. Most economic reporting focuses on the Dow Jones Industrial Average (mostly made up of the largest companies in the world) and the S&P 500 (made up of 500 large companies). While both of these are showing positive signs, it is companies like Backyard Buddy, and thousands of other small businesses that are quietly driving our recovery, creating jobs, and making sure the American economy stays strong.
Why does this affect you?
If you’re an American, and you’ve got the device and internet connection to read this, you’re part of the American economy. In a very real way the economic growth provided by small businesses is one of the reasons that you have a job (and by the numbers, your job is likely to be at a small business) and can provide for your family. Even if you’re retired and think this doesn’t apply to you, your pension or investments depend on the continued growth of our economy, driven by small business.
If that’s too esoteric for you, consider that small businesses are better for the consumer. In our case, we’re able to make a better product than our competitors because our business model needs to be centered on a quality product and happy customers. We don’t have or want the capacity to make our living on getting junk products out the door as fast as possible.
In addition to a better product, customers get better service at a small business, where the person you’re talking to on the phone or in the store probably has detailed knowledge of the product or service that they sell, and in many cases has made the product themselves. Thanks to the global economy and manufacturers controlling prices of their products, you will often pay the same for something purchased from a local business as you would from a multinational big box chain, and get the added benefit of service, something almost impossible to find in chains.
Still looking for more reasons, maybe something nobler? When you buy from an American small business, your money stays in your country, and in many cases right in your community. Small businesses are also far more likely to then also spend that money in your community, either through paying salaries to local residents, or investing it back into the business. When you buy from a global business, your money almost always leaves the U.S. and far too often ends up in an offshore bank account where it pads the company’s cash reserves or just makes a wealthy person wealthier.
As the holiday season approaches, we ask that you spend your hard-earned money at small businesses to not only give someone in your life a gift, but to give all of us the gift of a strong community, a strong job market, and a strong national economy.
To find small businesses in your community (for everything other than vehicle lifts and accessories, which you know exactly where to find), check out this searchable map from the American Express Shop Small program: https://shopsmallnow.americanexpress.com/shopsmall.